
Australia overview
Australia is both a continent and a country in the Oceania region. As a continent, Australia is one of the smallest; however, as a country, it is the sixth-largest in the world, covering 7.692 million km2 of land.
It has the 13th largest economy in the world and is currently in its 26th consecutive year of economic growth; therefore, the market remains prosperous and its disposable income per head continues to be high.
The UK and Australia are very similar. Therefore, if your product or service is successful in the UK, there is a high chance that it will be successful in Australia. Australia is also a good place to test your product in a new market, and the success of new products is partly due to the 1.2 million Britons who are currently permanently residing in Australia.
The UK is Australia’s tenth-largest source of goods imports and second-largest in terms of services, showing that trade and investment between the two countries remains strong. In Australia, the UK is the second-largest source of foreign investment and the second-largest destination for Australian foreign investment.
There are numerous opportunities for UK companies wishing to do businesses with Australia, such as in the education, energy, healthcare, creative industries, ICT, professional and financial services, and transport and infrastructure sectors.

About this guide
This guide aims to provide a route map of the way ahead, together with signposts to other sources of help.
The main objective of this Doing Business with Australia Guide is to provide you with basic knowledge about Australia; an overview of its economy, business culture, potential opportunities and to identify the main issues associated with initial research, market entry, risk management and cultural and language issues.
We do not pretend to provide all the answers in the guide, but novice exporters in particular will find it a useful starting point. Further assistance is available from the Department for International Trade (DIT) team in Australia. Full contact details are available in this guide.
To help your business succeed in Australia we have carefully selected a variety of essential service providers as ‘Market Experts’ Click Here
The guide is available in 4 formats:
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this website
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a ‘free’ downloadable 'mobile device-friendly’ app – available from the Apple App Store and Google Play Store
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a full colour hard-copy brochure (to order your copy please Click Here)
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PDF download/e-flipbook (available to download below)

About IOE&IT
An introduction to the Institute of Export & International Trade
Established in 1935, the Institute of Export & International Trade is the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade. Offering a unique range of individual and business membership benefits and a world renowned suite of qualifications and training, the Institute is the leading authority in best practice and competence for businesses trading globally.
To view other videos, please visit the IOE&IT YouTube Channel.
For more information visit: www.export.org.uk
Market Experts
Doing Business with Australia Guide Market Experts - Please click on the logos below to view our Market Expert profiles and to find out how they can help you to succeed in Australia!
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