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Make the right connection

Doing business in Australia
The Australian economy is the envy of the world. The A$1.62 trillion economy is growing at 3.3 per cent a year, inflation is a very low 1 per cent and it hasn’t experienced a recession for 23 years.

Things are pretty good for the country’s 24 million people, with a 5.7 per cent unemployment rate, average weekly earnings of A$1,161 and a household savings ratio of 8 per cent.

China is the country’s biggest trading partner, and Australia’s exports of health, education, and financial and tourism services are surging.

Australia is at the top of the international ladder in relation to the quality and coverage of its mobile (broadband) network. As well, it is replacing its ageing copper wire network with the optic fibre–based National Broadband Network (NBN), which will allow faster internet speeds. The NBN has passed more than 1.5 million premises, with 700,000 active services.

Optus is a big supporter of Australian corporations and the more than 2.1 million small to medium-sized business (SMB) in the country. Optus is an Australian leader in integrated telecommunications, delivering cutting-edge communications, information technology and entertainment services.

Optus is the second-largest telecommunications company in the country and its mobile network is accessible by 98.5 per cent of Australia’s population of 24 million.

It is owned by Singaporean-listed telco Singapore Telecommunications Ltd, which has a combined mobile subscriber base of more than 600 million customers in 25 countries. This makes Optus a strong and strategic telecommunications player in the Asia Pacific region.

Tailored solutions
No business starts out with the intention of being small, so Optus encourages its customers to think big, providing the premium level of support they need to turn their big ideas into reality.

Optus SMB delivers tailored solutions through more than 120 specialist stores, a dedicated call centre team and 26 existing business centres. It also has a marketplace of cloud software applications and a specialist 24-hour IT support line to help customers get the most out of their apps.

Optus recognises that the biggest ideas often come from small beginnings, and it supports bringing these ideas to life. Many SMB operators are time-poor and want access to quality service around the clock. Optus is committed to delivering that.

Optus SMB has partnered with cloud services marketplace provider BCSG to provide Optus Smart Shop and specialist cloud IT support provider Cloud Flow to provide users with technical and application feature support.

Optus makes running a small business easier by providing technical support and apps through Optus Smart Shop that helps reduce time-consuming tasks such as creating invoices, managing expenses and providing access to business documents from a mobile device or tablet.

Optus Smart Shop has been designed from the ground up to gather together a comprehensive suite of business software applications to meet the needs of small business cost-effectively.

Optus appreciates that small businesses need a telco that delivers great mobile and broadband plans, excellent value-adds and easy ways to reduce their costs. So Optus telecommunications offers tiered discounts that reward customers who connect additional multiple services.

Easy to do business with
Australian business has confidence in Optus and its enterprise arm Optus Business, as shown by several recent deals with leading corporations.

Top-four bank, Australia and New Zealand Banking Group Limited (ANZ), has extended its telecommunication and managed services agreement to 2020.

The strategic partnership between Optus and ANZ began in 2009 with a five-year ICT services deal. Optus Business delivers leading ICT managed services to companies and government, and the ANZ deal is testament to its capability, innovation and track record.

Optus Business signed a new three-year information and communications technology (ICT) services agreement with QBE, Australia’s largest global insurer, for voice, mobile and data network services.

The new QBE contract supports voice and data services connecting more than 4,000 end users across 42 locations throughout Australia using the Optus network. Optus has a strong track record of providing great value and high-quality ICT and mobile services in Australia and across the region. Optus works closely with customers to create shared value and market advantage.

Additionally, Optus Business and retail property group Vicinity Centres (Vicinity) are rolling out high-speed WiFi services for visitors across Vicinity’s national shopping centre portfolio, and in six key corporate sites.

Vicinity is the joint-owner and manager of Chadstone Shopping Centre in Victoria, which has the highest sales turnover of any shopping centre in Australia. Vicinity’s portfolio also includes Emporium Melbourne, Chatswood Chase Sydney, QueensPlaza in Brisbane and Galleria in Perth.

Vicinity’s $20 million connectivity project will result in, free and easy-to-use WiFi services for shoppers and visitors to 81 shopping centres across the country.

The WiFi services will enrich the consumer experience, including enabling personalised content and tailored location information. The WiFi service will also substantially benefit retail tenants as they increase their use of digital advertising, wireless terminals and beacon technology.

Optus Business has significant experience delivering WiFi connectivity to shopping centres, stadiums, airports and transport hubs. Optus provides an end-to-end approach in the design, building and management of WiFi services. Enterprise and public sector organisations view Optus as the clear leader in managed WiFi.

Active support for business
Optus Business and Macquarie University recently joined forces to establish a multi-disciplinary cyber security hub to help businesses and governments protect themselves.

The new Optus Macquarie University Cyber Security Hub offers research, short professional courses and consultancy services to the private sector and government agencies.

The A$10 million investment by Optus Business and Macquarie University draws on the expertise of Optus and leading academics and industry experts to teach computing and information technology, business and economics, and security studies and criminology. It provides a holistic approach to cybercrime – how it is perpetrated, and how it affects the economy and government policies.

The partnership includes degree programs, executive and business short courses, professional recruiting opportunities and thought leadership through cyber awareness events and international engagements in areas such as intelligence, technology, criminology, finance and governance.

While cyber attacks are increasing in frequency and sophistication, most organisations lack the right expertise and skills across their business to identify and manage these attacks. The Optus Macquarie University Cyber Security Hub provides a unique and unparalleled cyber offering to help navigate a complex landscape.

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